2011年1月27日星期四

If we're counting value in terms of time-to-consume

If we're counting value in terms of time-to-consume, a $2 comic I can read in 15 minutes can't compete with a $2 TV episode that lasts 22 minutes or a $2 video game I can play for hours.Aside from the freebies, there isn't a comic in the Comics app that isn't more expensive than it seems like it should be.If we're counting value compared to replica Omega 3210.51.00 Men's Watch what I get from a printed copy of a comic, the iPad comics price fails. Most of the printed comics I buy in the shop I frequent cost $3-4, but the increased cost seems to be justified by the more difficult manufacturing process of printing a comic than in uploading one to the Comixology server. More importantly, I know today a print comic will last long enough for me to read it years from now; I have no idea if my Comixology comics will.

I can also pass a printed comic I buy at the shop to a friend.What's stranger is that, below $2, the most common price I see for comics — the only thing that seems like a deal when searching for comics on the iPad — is free. The publishers working with the Comixology people and other comics-selling apps smartly realize that a replica Omega 3211.30 Men's Watch free first issue of a series is an enticing first bite that will encourage me to decide to pay for the whole meal. I'm fine with that, but I'm surprised that the clever sales tactics end there. Why are second and third issues of a mini-series even sold separately?

Who, when faced with the opportunity to buy the rest of a six-issue mini-series listed on the Comics iPad store, would skip issue 4? Wouldn't the standard reader of these digital comics, once intrigued by a free or discounted first issue, want to buy the full remainder of the work?One of the most mystifying facts of the iPad Comics shop is replica Omega 3539.50 Men's Watch that you don't even get a discount for buying the full series. A six-issue series costs a full $12. The 12-issue Crisis on Infinite Earths, a 1986 series from DC would run me $22 on the iPad thanks to a free first-issue promotion. I can get the printed collection from Amazon for $20 plus shipping. And that's for a comic that is broadly liked and desired.

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